TRANSPORT FOR NEW SOUTH WALES
Ride Like Everything's Out to Get You
TOYOTA
Public Charging
CALEB McDUFF
Fuelled by Silence
McDONALD'S
Birdies Brekkie Meal
YOUTUBE X FIFA
The Creator Cup
NHS DEPARTMENT OF HEALTH
Healthy Choices: Kenny
TRANSPORT FOR NEW SOUTH WALES
Ride Like Everything's Out to Get You
Working from location footage, TGC used AI to add a layer of performance the camera couldn't catch on the day — subtle breathing, a slow blink, a barely-there head drop. Small cues, completely organic to the animal. The result is a wombat that doesn't need to move much to command the road.
TOYOTA
Public Charging
Working on an LED stage, the directors built every world from scratch, using AI to art-direct each location and tame the reflections that make cars so tricky to shoot. The brand colours meet soft pastels for a palette that feels graphic and cinematic.
YOUTUBE X FIFA
The Creator Cup
Sweetshop director Michael Illick, turned IShowSpeed into a kaiju-sized force descending on New York. Speed was captured in studio and composited into NYC city plates, with miniatures and CG building out the scale.
McDONALD'S
Birdies Brekkie Meal
Mixed footage from Live Action to Animation, all the stops pulled out for this sweet little spot directed by Sweetshop Zac Ella in Sydney.
CALEB McDUFF
Fuelled by Silence
A collaboration with London Creative Agency Hijinks and Caleb McDuff, an 18-year-old Welsh racing driver who has made history as the UK’s leading deaf competitor in high-performance GT racing.
MEADOW FRESH
Fantasy Herd
Fantasy Herd, made with McCann New Zealand for Meadow Fresh, turned real cows into fantasy sports stars, letting players draft real cows and score points from their milking data. It launched during the Super Bowl LX halftime broadcast, and won a Bronze Lion at Cannes Lions 2026.
NHS DEPARTMENT OF HEALTH
Healthy Choices: Kenny
Director Simon Willows began Kenny's character development during the pitch phase, resulting in a refined hybrid model that combines the discipline of live-action filmmaking with the precision of AI. Seamless by design, this approach expands what is creatively possible while remaining firmly grounded in the real.
AIR NEW ZEALAND
Pōkarekare Ana
Sweetshop director Tom Gould takes the Air New Zealand Koru on a sweeping journey over the country's stunning landscapes, binding the national carrier to the land it represents.
SOFTSWISS
Episode 2
Working with Sweetshop director Lee J. Ford the team created a three-part F1 TVC series that is 100% synthetic. No cameras and no track days: the racing, the drivers and the spectacle were all built through AI generation and VFX.
BOLTHOUSE
Goodness
Combining natural farm plates with a real fridge and real Bolthouse product, ensuring the product sits seamlessly in the scene.